Highlighted by Paulo Gonçalves
From How we built a product vision and roadmap by Rian van der Merwe
ausali…ted to guide the development of product features. How are they different? Well, first and foremost, design personas are based on needs, goals, and dimensions that have a direct impact on their interaction with the product. In other words, they incorporate causality, which takes care of Alan’s gripe.
From We are misusing A/B tests. Here’s what you should do with them instead. by Saptarshi Nath
Another trick is to get initial findings from A/B tests and then validate those findings and assumptions with real life customers. An unhealthy amount of product managers tend to only look at data – that is only half the story. Tes…