Paulo TrompHow Airlines Can Leverage Virtual Reality Marketing to Boost Customer ExperienceWhile the airline industry is keen to adopt the latest technology, marketing to passengers often remains mired in scenic horizon-based…Jul 4, 2017Jul 4, 2017
Paulo TrompVirtual Reality at GDC and MWC 2017Consumer use of VR is evolving, as seen at the latest trade events. Barcelona’s Mobile World Congress is no longer just about mobiles…Mar 9, 2017Mar 9, 2017
Paulo TrompHow Virtual Reality Will Revolutionize the Hospitality IndustryVirtual reality may be all about transporting users to alternative realities, but with analysts predicting that it will be a $150-billion…Feb 1, 20171Feb 1, 20171
Paulo TrompHow to Boost Real Estate Sales With Virtual RealitySelling property has always suffered from a key challenge: in many cases the potential buyers can’t see the home or building they want to…Jan 11, 2017Jan 11, 2017
Paulo TrompVR Marketing — Part 4: 360 and VR CamerasPreviously, in our VR Marketing series, we explored the headsets required to experience 360 degree content.Nov 14, 2016Nov 14, 2016
Paulo TrompVR Marketing — Part 3: HeadsetsIn the first two articles in this “VR Marketing” series, we’ve looked at why you should include virtual reality in your marketing mix, and…Aug 26, 2016Aug 26, 2016
Paulo TrompVR Marketing — Part 2: What is VR and what is notSo you’re excited about the possibilities virtual reality offers for marketing your brand, but you’re unsure how to get started and…Aug 26, 2016Aug 26, 2016
Paulo TrompVR Marketing — Part 1: IntroductionAlthough the concept isn’t new, virtual reality (VR) technology hasn’t really taken off until recently. VR is more than a trendy buzzword…Aug 26, 2016Aug 26, 2016
