Designers Explain Why Apple’s New OS X Typeface Is a Strange Choice

It was one of the more subtle changes showcased during yesterday’s WWDC keynote: Apple finally ditched its OS typeface Lucida Grande to use Helvetica Neue across the board. Now, at least the OS and iOS systems match. But is Helvetica — which is basically unreadable at small sizes — really a better choice? The slim, unfussy Helvetica Neue is a spot-on pick for the new OS design in several ways: It is clean and uncomplicated, which aligns perfectly with the quest for flatness that pervades the new interface and icons. And it is a typeface that certainly imbues sophistication and timelessness upon its content — it’s a classic font, historically embraced by designers, that has been around for decades. It’s pretty! The Future of Apple Design Is Hidden Inside…

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Designers Explain Why Apple’s New OS X Typeface Is a Strange Choice


Originally published at Paul Parisi.