Paul RansonHarnessing AI to Democratise Enterprise EducationEmbedding AI into a British Post Graduate Certificate Enterprise SkillsAug 17, 2023Aug 17, 2023
Paul RansonA good strategy for your Airbnb businessStrategy is one of those words that everyone with commons sense considers they know the meaning. But if you asked someone with common…Feb 13, 2019Feb 13, 2019
Paul RansonHow an Airbnb host can use behavioural science to influence guests review scoresA conversation is going on about your Airbnb that you can not stop!Jan 15, 2019Jan 15, 2019
Paul RansonA new way to look at creating authentic value that your Airbnb guests will appreciateAccording to (Ladegaard 2018) there is a “Cosmopolitan Consuming Class” intent on staying in authentic Airbnb. It would pay the savvy host…Jan 3, 2019Jan 3, 2019
Paul RansonAn alternative to discounting your Airbnb using an experienceArmchair expertise suggests that discounting your Airbnb is a simple way to attract more guests (Ranson 2018). But this is not the only…Dec 18, 2018Dec 18, 2018
Paul RansonWhy Airbnb guests are so complex and how to deal with itAsk ten friends how they like their coffee and it’s likely you will get ten different answers. Some like it fast and hot. Others may…Dec 10, 2018Dec 10, 2018
Paul RansonHow to make your Airbnb experience stand out from the crowdAirbnb guests have difficulty perceiving the difference between you and your competitor’s accommodation. This is because guests don’t know…Dec 4, 2018Dec 4, 2018
Paul RansonGetting guests to value your Airbnb without reducing the priceGuests generally don’t know how good an Airbnb is before they commit. This can lead them to be suspicious. (Akerlof 2003) describes…Nov 27, 2018Nov 27, 2018
Paul RansonSales and the short term rentalWe have established that authenticity is a key aspect to the artisanal hotelier. Identifying your natural passion is key to creating that…Nov 20, 2018Nov 20, 2018
Paul RansonThe armchair versus MBA behavioural scienceAs micro business owners, we have all been ambushed by the armchair expert. These guys tell us how simple it should be to run a profit…Nov 13, 2018Nov 13, 2018
