The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado
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This article is wrong on so many levels. First, it’s incredibly hateful and seems to imply that the way we will arrive at a more inclusive and tolerant world by sharply criticizing everything that does not fit into our world view. Nothing could be further from the truth. To create tolerance, we must be tolerant. The cast of this video were real people — warts and all. Nothing was scripted, everything that was said came from deeply held beliefs from the individuals who were interviewed. Heineken paired people together who had vastly different views *on purpose* to prove a point: that we are not really as different as we may seem on the outside. The author may not like the perspectives of some of the cast members (and neither did I) but that doesn’t mean they don’t exist. The author seems to think we will arrive at some utopian progressive world if we simply shut out the perspectives we don’t agree with, as if that will make them go away. Closing your eyes to the ugliness of the world will not fix anything. The only way to conquer hate is to confront it head on with love. Heineken was not advocating for any individual perspective in this video (or ‘normalizing’ them as you say), it was showcasing the reality of the world we live in. The amazing thing about this video, in my opinion, is that when removed from their computer soapboxes and ideological bandwagons, two very unlikely people can actually be friends. That’s a wonderful thing. Seeing who can yell their opinion louder will solve nothing. Fear, bigotry and intolerance is overcome when people are able to see the humanity in others, despite their differences. This is exactly what Heineken was portraying. I guarantee the transphobic man has a totally different view of transpeople now that he has met one in the flesh, and seen what a cool, unique and interesting person she is. This is the best possible way to fight bigotry. Well done Heineken!

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