How to know when you’re ready to start a business

Paul Singh
Feb 6, 2018 · 1 min read

First time entrepreneurs often think that they need investors to get started. The truth is that you need customers (and that most successful companies don’t need to ever raise money).

If you can’t sell a product, pre-sell a prototype.
If you can’t pre-sell a prototype, start an email list.
If you can’t start an email list, go wherever your customers might be.
If you can’t go to wherever your customers might be, it might be time to admit that you don’t really want to start a business. 🤷🏻‍♂️


Originally published at Results Junkies.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store