
A heavy process is anathema to innovative companies. Smart people like to work on hard problems, with other bright people and a minimum of process. For me, strategy, and articulation of that “one metric” and how you are going to move it, coupled wi…
…rove conversions by 0.4%. But if you look at the whole experience, it’s really starting to degrade. That’s the type of result you get when you myopically optimize your product based on data points and single-digit improvements to conversion, without considering the overall experience.