That part of the piece did strike me as lame and undercutting to the premise. Silent September? Yeesh. And why does it have to be Indie Music? What if I think Indie Music is for poncy Millenials and just want all my money to go to Metallica?
But it would seem to make sense that the money I pay out in royalties ought to be divided proportionately among the bands to whom I listen. I cancelled my Spotify for that very reason: I wasn’t using it enough to do the bands I like any good. But If I thought, say, my whole $7 was going to the bands I’d listened to, rather than being commandeered by rabid Taylor Swift fans, I’d have stuck with it.