We should build AI to serve humans, not to manipulate them for profit or political gain. What if newsfeed algorithms didn’t operate like casino operators or propagandists? What if instead, they were closer to a mentor or a good librarian, someone who used their keen understanding of your psychology — and that of millions of other similar people — to recommend to you that next book that will most resonate with your objectives and make you grow. A sort of navigation tool for your life — an AI capable of guiding you through the optimal path in experience space to get where you want to go. Can you imagine looking at your own life through the lens of a system that has seen millions of lives unfold? Or writing a book together with a system that has read every book? Or conducting research in collaboration with a system that sees the full scope of current human knowledge?