Quarterly OKRs Quarterly OKRs provide an opportunity to concretely define the product outcomes you plan on achieving in the next three months. I like using OKRs, or objectives & key results, because of their specific focus on measurable outcomes. The objective defines what you want to accomplish, usually covering the product functionality or improvements you plan on shipping. And the key results defines the measurable product outcome you expect to achieve, including specific metric lifts you expect to see as a direct result of the product initiatives. These tend to be acquisition, engagement, or monetization metric lifts. But it could be anything worth measuring (increase in net promoter score, reduction in customer support tickets, increase in sales velocity, etc).