Hi Pavel, thanks for a great article.
Revanth Mittapalli
1

Hi Revath

You need to instal 1 (one) WCA pixels to theme.liquid (see in article above) — that’s all:) Than you’ll be able to create & customise audiences the way you like. Here is good example on how you can separate your audiences by niches: http://retargetapp.quora.com/4-Ideas-for-building-Facebook-retargeting-custom-audience-1

Pavel

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