I was trying to design the perfect wallet for my friend. What makes a product perfect is the way it meets the user’s needs. The first step was to understand those needs, evaluate if their current wallet is meeting it, what would make them purchase a new wallet over their current one and why.

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Uncle Pennybags (aka Mr. Monopoly)

I began by creating an outline of questions to ask my friend, as I went through the user interview writing notes I was cautious to pay attention to visual and verbal cues. …


This is a story of how I along with a team of talented women tackled an impossible challenge of representing diversity accurately in media and in a social environment. We presented the idea using an adaptation of the classic Hans Christian Andersen fairytale, “The Ugly Duckling”.

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Left to Right — Mariel, River, Sam, Pavi (me)

The Ugly Truth

Today in a world where mass media consumption thrives, representation and portrayal of cultural diversity on screens is mirrored inaccurately. …


This article explains how I tackled the challenge of incorporating an effective onboarding experience in a consumer-to-consumer platform.

Problem at hand

Products that integrate consumer-to-consumer interaction enjoy a much higher user engagement, which is key in today’s competitive landscape.

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Courtesy of UserOnboard

Aside from developing the consumer-to-consumer platform, a crucial task is to create an effective onboarding process to welcome new users and teach them the ropes.

The missing piece to the monument

In finding a product that could benefit from a consumer-to-consumer platform, I chose Monument Valley by ustwo games.

Monument Valley is an explorative puzzle-based game with exceptional visuals and music. …

About

Pavi Designs

Toronto-based designer specializing in user experience and visual design. https://pavi.design/

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