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One of the hot “legit” marketing ideas (if such a thing exists) making the rounds is to take (your own!) an older article and “freshen” it up with something new (no matter how minor) and then promote it/link to it, being very careful to keep the original date intact.

For some reason, this gets SEO results as Google seems to weigh older content higher in some results metrics.

Looks like “Mikey” did the same thing, only it was your content.

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