Risky Whiskey or Science Under the Influence?
Kevin Folta

You’re assuming too many things here. One, you’re listening to a PR person describe why their marketing is working, not actual consumers. Two, you’re assuming that marketing is about conveying some deep “truth.” Three, that even the CEO of Wild Turkey knows what does and does not get transferred from GMO corn to the final product. Four, that this example of marketing is any different from marketing other products. You could deconstruct a toothpaste ad and get the same “outrageous” conclusion.

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