4.5 (midweekblogpost)/ Prep for Mock Presentation

So after a few days of staring at my books I realized they wouldn’t read themselves. Then something amazing happened, I realized I actually did know how to read…sort of. Enough to highlight and have some pretty convincing “ah-ha” moments.

But I haven’t gotten my hopes up yet. Because I know its Malcolm Gladwell being a phenomenal writer, not the fact that I have come to any sort of conclusion.

So this is pretty much how my meeting went yesterday: (Monday, September 29th, 2014)

Read for comprehension, this includes end notes & annotations

Branding vs. Commerce (I should look more into commerce)

Commerce can be self-making; I should look at threadlist.com

“Hit a tipping point for awareness” — I said this

Branding is a process; Tipping point: going back to my values- to be and to be known


Empowerment, creating a bridge, everyone can be their own entrepreneur, challenge the status quo, youth culture, inspiration, what and where is the message, raising them up.

Not only did I walk away confused but I was also contradicting myself. Stephanie told me to not think too much into it and pick something and run with it. I think that was what I did today.

I read 133 pages, the first three chapters of The Tipping Point.

I actually got a lot out of it.

So we have this idea of the

3 Rules of Epidemics: (I have read the first 2 so far)

  1. Law of the Few — I loved this section. Tons of insight/ quality revelations. So there are the Connectors (popular people, but genuine, they literally know everyone, you can sit and make a list of 40 people you know and web them back to how you are connected and you will get a list of 2 or 3 people — thats sick, thats crazy and the 80/20 rule that 80 percent of the work gets done by 20 percent of people — good or bad, social glue) then there are the Mavens (they know random facts and numbers and are pretty trustworthy, they provide the message) and lastly there are the Salesmen (personality puppeteers, they rhythmically control you— articulation, rhythmic physical dimension, conducted conversation, motor mimicry, Emotional Contagion).
  2. Stickiness Factor — a subtle yet significant change in presentation ; information age has created a problem, focus, attention to format and structure can enhance stickiness, mutual exclusivity, complex yet engaging, reaching deeper and deeper levels of comprehension)

Overall lessons: I highlighted a lot of key points and I will definitely be looking back at them as references. Especially on pg. 132. Gladwell summarizes up the two rules I wrote about. I hope to finish this book by end of Thursday and then dedicate my time on Friday/ Saturday to get well into Outliers/ Blink. I haven’t decided which one I’m starting first.


I have no idea where this project is going but I’m oddly okay with it. I’m putting a lot of pressure on the next few days until Sunday to keep this going. Hopefully marathon day I will have these 3 references and

Rei Inamoto: https://www.youtube.com/watch?v=IrPlA7-Jj-A&list=UUQJMzZSUADUgq8SFMRQ7EqQ

to help guide me.

Wow it’s October 1st. I should go to sleep/ change my studio chalkboard with some new deadlines. I’m going to take a closer look at the proposal/ references sheet tomorrow so I have something to start working towards on marathon day.

October Deadlines:

October 8th- IP Midterm (Finalized Project Proposal, 10 most important references)

Notes after Pitch:

Corn syrup water— campaigns; it wasn’t really anything; take a product that isn’t really anything and market it

Is it about process/conceptual or tangible?

Eye on end notes

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