Challenge No. 2 —Competition

Oskaras Usenko
1 min readMay 14, 2023

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Obviously, the real estate sector is heavily dependent on competition, with numerous businesses and agents vying for customers and market share. This can make it difficult to stand apart, but it can also spur creativity and lead to better customer support. Success in a cutthroat market depends on staying informed about market developments and consumer preferences. Let’s navigate through the possibilities how to overcome such challenge together with Marina:

1. Stand out by identifying your competitive advantages and highlighting them in your marketing. This could be your specialized knowledge, unique level of individualized attention, or other selling points. Make sure to communicate these unique features to potential customers.

2. To attract customers, establish a strong web presence, including a successful website, active social media accounts, and positive reviews online

3. Offer specialized services that cater to specific markets, such as first-time homebuyers, luxury residences, or investment properties.

In the further 2 following blogs we’re going to list 2 additional challenges and solutions. Don’t stop reading and gaining some insights. Stay tuned, folks!

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Oskaras Usenko
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Economics and politics student at ISM