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Paul Bennett
Paul Bennett

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May 12, 2020

The Charm of The Capybara

The value of niceness in the cruelest of times. — I talked with my rabbi the other day. I’m not Jewish but that doesn’t matter, we did a project together a while ago and now she’s my rabbi. I always consider her to be a person who emits light; an incandescence shines from within her. She was a little dimmed…

4 min read

The Charm of The Capybara
The Charm of The Capybara

4 min read


Apr 24, 2020

The Saga of The Husky

How to run together in these runaway times. — A few years ago, on a winter vacation in Iceland, my partner and I drove past a remote mountain area and saw a sign that said “Husky Sledding.” Normally we avoid touristy stuff but felt compelled to check it out. Driving up the steep mountain to the cabin, we were…

6 min read

The Saga of The Husky
The Saga of The Husky

6 min read


Apr 14, 2020

The Chronicle of The Canary

How to breathe together in these breathless times. — I grew up close to Newcastle, on the north east coast of England. Tough, mining country, straight out of the movie “Billy Elliot.” In the late 70’s, there were miners strikes, where we were subjected to power cuts and had to light our homes with candles and do our homework…

5 min read

The Chronicle of The Canary
The Chronicle of The Canary

5 min read


Mar 31, 2020

The Parable of The Sea Otter

How to swim together in unprecedented times — A note to all the CEOs out there — it’s time to talk about sea otters. Sea otters are fascinating; critical animals in the marine ecosystem, they prowl the offshore kelp forests that grow along many coastlines and police the sea urchins and other herbivorous invertebrates such as snails and…

4 min read

The Parable of The Sea Otter
The Parable of The Sea Otter

4 min read


Mar 24, 2020

The Story of The Wild Geese

How to fly in formation in unprecedented times. — It is December 2017. I wrote: “My New Year’s Resolutions this year are the same as they were last year: to use the complexity and swirl in the world as a source of inspiration, not just frustration. To look for light, joy, and optimism. To trust the inherent good in…

4 min read

The Story of The Wild Geese
The Story of The Wild Geese

4 min read


Published in IDEO Stories

·Sep 2, 2014

Can Death Be Designed?

My father died over 10 years ago in a hospice in Northern England. I was living in California at the time and as it became clear that he was close to the end, I called to say I was getting on a flight to London the next day to come…

6 min read

Can Death be Designed?
Can Death be Designed?

6 min read


Oct 18, 2013

Alice’s Tears

Helping a Third Culture Child find her way home — It happened in Fuxing Park a couple of years ago. A journalist from Beijing was interviewing me. She was keen for us to get out of the office, to walk and talk and have “culturally immersive” experiences that we could discuss. Fuxing Park (复兴公园) lies at the corner of Shanghai’s…

7 min read

Alice’s Tears
Alice’s Tears

7 min read


Sep 9, 2013

Michael’s Fingers

How people live without protein — April 2004, London I am sitting talking to Sean, a 17-year-old working-class kid from Handsworth, a notoriously tough area of Birmingham in the UK’s Midlands. His speech is strangely inarticulate and slurred, his accent heavy and laced with slang—original Jamaican patois mixed with English street. …

5 min read

Michael’s Fingers
Michael’s Fingers

5 min read


Jul 18, 2013

Seismic Creativity

Icelanders tell me the land itself is a source of creative inspiration and, indirectly, happiness… if you are inclined to believe in energy vortexes and other such things, then Iceland is the country for you. — The Geography of Bliss by Eric Weiner Reykjavík, Iceland, June 2013. The first word…

4 min read

Seismic Creativity
Seismic Creativity

4 min read

Paul Bennett

Paul Bennett

2.5K Followers

Chief Creative Officer of IDEO: http://www.ideo.com/people/paul-bennett

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