Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasAugmented Reality : The Future of Customer ExperienceWith the rise of e-commerce, the applications of AR are reaching new heights. Brands like Warby Parker, IKEA and Sephora are using AR to…Dec 4, 2020Dec 4, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasUniqlo : Journey from Japan to IndiaOn October 4th 2019, a three storied Uniqlo store opened its door to the people of New Delhi, India. Uniqlo is a one of the world’s five…Nov 20, 2020Nov 20, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasBen & Jerry’s : Best Valued BrandWhen it comes to ice cream, there are tons of brands to chose from such as economic Breyers or Edy’s to the premium Haagen Dazs or Ben &…Nov 7, 2020Nov 7, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasThe Choice Paradox!Market segmentation has known to motivates companies to provide more choices in their product offerings but do higher number of choices…Oct 24, 2020Oct 24, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasGodin’s Disruption of Traditional MarketingFor ages, marketing has been a key factor in driving a business to success. In today’s times, two major marketing philosophies are being…Oct 7, 2020Oct 7, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasThe Great Uncertainty of Data-driven MarketingMarketing has revolutinazed with the advent of social media. The amount of data provided by social media has helped marketers understand…Oct 3, 2020Oct 3, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasHarley Davidson: Creator of the Freedom TribeHarley Davidson has been one of the most iconic motorcycle brands over decades. It has leveraged tribal marketing to such an extent that…Sep 26, 2020Sep 26, 2020
Bhumika Patelinmarketing-management-and-strategy-thoughts&ideasMarketing Management & Strategy from the eyes of a Graphic DesignerWho am I?Sep 20, 2020Sep 20, 2020