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Salespeople Give Up Too Easily

Full disclosure: I work for the Better Business Bureau. Any views expressed are my own and do not necessarily reflect the views of my employer.

I consider myself a perpetual student. I’m always reading sales books and materials, listening to webinars, attending seminars, and generally trying to stay ahead of the game. Recently I had the misfortune of stumbling on some information that does a great disservices to…

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