Organic SEO — What Does It Really Mean?
You may have learned about individual website communities (PBNs) before, but you may not make sure what they are or why they are used. A PBN is just a network of sites applied to create links (and therefore go authority) to a single website for the objective of influencing internet search engine rankings. This system is similar to a url wheel or url pyramid, as it involves a number of different sites all relating to one another or to 1 main website.
While these kinds of schemes were applied generally years ago, PBNs have now been considered a pure black hat technique and must be prevented no matter what, as they are able to cause a loss in rankings or possibly a information penalty. PBNs generally offer small to no long-term price to web sites they are relating to.
A dead giveaway for several PBNs is having a similar backlink profile. If multiple websites have the same url page, or if each of them url to 1 website multiple instances (especially wherever it seems like overkill or it isn’t relevant), then the site is likely element of a PBN — or, at minimum, is selling links. Google’s Penguin algorithm, which now runs in real-time included in the primary ranking algorithm, may detect most of these schemes and devalue your website rankings as a result. In some instances, you may also find yourself with an information penalty.
Nevertheless, just owning a number of different sites doesn’t suggest you’re a private website network. As an example, press companies that possess several websites and url in their mind in every website footers wouldn’t likely need to worry about being flagged as a PBN until web sites were not related, there were dozens of links in the footers, or they certainly were relating to related central pages repeatedly.
Additionally, PBNs are often categories of websites all possessed by one organization or individual, but split up individuals who will work together to url to one another could also be considered a PBN if you have a sample of repeatedly relating to the same websites or pages across a number of different categories of websites.
