Building Personas at Optimizely
olga antonenko young
1166

Good to see the “personas emerge from research” approach described here!

And funny how the synthesis image mirrors the one we did at Adaptive Path Amsterdam in 2010:

persona synthesis as performed by Adaptive Path Amsterdam

(Image is slide 64 of a deck I presented in The Hague in 2011; see the full deck here: http://www.slideshare.net/pboersma/tour-of-ux-deliverables-devhaag)

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