Role and Responsibilities of Health Insurance PoSP

PBPartners
3 min readSep 21, 2023

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A health insurance PoS agent plays a crucial role in the distribution and sale of health insurance policies. These individuals are typically intermediaries who are associated with the insurance companies to promote, sell, and service health insurance products to the prospective clients.

Who can be a Health POSP?

  • College student
  • Retiree
  • Businessmen/Businesswomen
  • Stay at home/ Spouse makers

Read here in detail the major role and responsibilities of health insurance PoSP

  1. Must share the right product Knowledge to the prospective clients: To become a PoS insurance agent of Health insurance, you must have a deep understanding of the health insurance products you are expertise in selling. This includes knowledge of the coverage options, premiums, deductibles, exclusions, and other policy details. As a health insurance PoSP , YOU should be able to explain these details to potential customers in a clear and comprehensible manner.
  2. Well versed in all Sales and Marketing techniques: PoSPs in Insurance who are working for mainly health verticals are responsible for actively marketing health insurance products to potential customers. This may involve identifying target audiences, developing marketing strategies, and using various channels (online, offline, social media, etc.) to attract potential policyholders.
  3. Must be able to handle post-sale queries- The job of the Health insurance PoS advisor is not restricted to selling a policy. The post-sale journey is also important, it involves multiple touch points and can begin right from the on-boarding process, to premium payment reminders, connecting at different stages to meet the changing needs, and finally, at the time of claim settlement.
  4. Assessment of Customer Needs: As a PoSP advisor, you should assess the healthcare needs and financial capabilities of potential customers to recommend suitable insurance plans. This involves evaluating factors such as the customer’s age, health status, family size, and budget.
  5. Customer Service: PoS insurance agents serve as a point of contact for policyholders who have questions or issues related to their health insurance policies. They must provide timely and accurate information and assist with problem resolution.
  6. Claims Assistance: In the event of a healthcare-related claim, it is the responsibility of the Health Insurance PoS to assist policyholders in understanding the claims process so that he or she can submit the necessary documents to the insurance company. They may also help facilitate communication between the policyholder and the insurer during the claims process.
  7. Compliance: It is essential when you work as insurance PoSPs, must adhere to all relevant regulations and guidelines governing the sale of insurance products. They should ensure that their practices are ethical and compliant with local laws and regulations.
  8. Application Processing: Once a customer decides to purchase a health insurance policy, the PoSP helps them complete the application process. This includes filling out forms, collecting necessary documents, and submitting the application to the insurance company.
  9. Marketing Compliance: It is the core responsibility of the health insurance PoS agent to adhere to marketing and advertising guidelines set forth by insurance regulatory authorities to prevent misleading or false advertising.

Bottom Line

The role and responsibilities of a Health Insurance PoSP are critical in helping individuals and families secure appropriate health insurance coverage and navigate the complexities of the healthcare system. Effective PoSPs are knowledgeable, trustworthy, and provide valuable support to both insurance companies and policyholders.

Join PBPartners as a Health Insurance PoSP. Unlock financial opportunities and be at the forefront in the insurance world.

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PBPartners
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PBPartners, the PoSP business of Policybazaar is India's leading B2B2C insurtech platform taking insurance to Bharat with presence in 15000+ pincodes.