As an emotional teenager I needed a lot of time alone. You too?
My dad would drop me off at the arcade where I would go to subdue angst. I made temporary comrades teaming up in Metal Slug or playing Dance Dance Revolution.
What I love about the arcade is no matter whether I’m alone or with other people, I can enjoy myself.
Nintendo, Sony, and Microsoft’s console war, in addition to the rise in mobile and internet gaming lead to a decline in the arcade industry.
Arcades didn’t completely flee the scene, but instead became a little harder to find.
I start with a mind map to question the product from the perspective of gamers, non-gamers, and business owners.
I conduct interviews with volunteers who identify as gamers or non-gamers.
“I don’t get to game as much as a used to, being a father now, but I do enjoy playing when I get the chance.”
User personas help me identify the various circumstances gamers and non-gamers visit arcades. Further research reveals other gaming communities, such as comicbook and hobby shops.
Below are key points I uncover by synthesizing interview results into a mind map:
• Everyone plays mobile games, or at least has.
• Non-gamers have gamer friends.
• Everyone enjoys multiplayer games.
• Outside of online play and the occasional game night, most gamers are playing alone.
After a visit to my local arcade, I am ready to look into more themes within the app.
Game Night and Events categories are inclusive of strategy card players and board game enthusiasts.
With four stages of wireframes complete I develop mood boards with my target audience in mind (ages 24–40).
Next, I start to play with logos and typography.
Typography requirements are futuristic and should have squarish quality; cousins of 8bit. Exo and Kanit font families meet my constraints.
I decide to use a joystick to mark arcade locations. Other icon colors are inspired by a classic NES game called Rygar.
I can’t imagine the final product but the early stages are off to a great start. Check out Arcadar on Behance. Please send me a message or leave a comment. Thanks for viewing. Cheers!