As an emotional teenager I needed a lot of time alone. You too?

My dad would drop me off at the arcade where I would go to subdue angst. I made temporary comrades teaming up in Metal Slug or playing Dance Dance Revolution.

What I love about the arcade is no matter whether I’m alone or with other people, I can enjoy myself.

Nintendo, Sony, and Microsoft’s console war, in addition to the rise in mobile and internet gaming lead to a decline in the arcade industry.

Arcades didn’t completely flee the scene, but instead became a little harder to find.


I start with a mind map to question the product from the perspective of gamers, non-gamers, and business owners.

Visualizing interview data helps establish connections.

I conduct interviews with volunteers who identify as gamers or non-gamers.

“I don’t get to game as much as a used to, being a father now, but I do enjoy playing when I get the chance.”

User personas help me identify the various circumstances gamers and non-gamers visit arcades. Further research reveals other gaming communities, such as comicbook and hobby shops.

Below are key points I uncover by synthesizing interview results into a mind map:
 • Everyone plays mobile games, or at least has.
 • Non-gamers have gamer friends.
 • Everyone enjoys multiplayer games.
 • Outside of online play and the occasional game night, most gamers are playing alone.

User flows made it easy to develop wireframes without skipping a beat on MVP requirements.

After a visit to my local arcade, I am ready to look into more themes within the app.

Wireframes are photographed then prototyped using Marvel

Game Night and Events categories are inclusive of strategy card players and board game enthusiasts.

With four stages of wireframes complete I develop mood boards with my target audience in mind (ages 24–40).

Arcade game Defender inspired the logotype
I watched Tron (1982) to get a better grasp on 80’s arcade aesthetics.
My mentor doesn’t like the idea of the ajar device. I kept it as a reminder to design playfully for the users.

Next, I start to play with logos and typography.

Typography requirements are futuristic and should have squarish quality; cousins of 8bit. Exo and Kanit font families meet my constraints.

I decide to use a joystick to mark arcade locations. Other icon colors are inspired by a classic NES game called Rygar.

I can’t imagine the final product but the early stages are off to a great start. Check out Arcadar on Behance. Please send me a message or leave a comment. Thanks for viewing. Cheers!