Peining CheninMarketing in the Age of DigitalHarmonizing Flavors: Elevating Brand Vibes with St-Germain’s Sonic Spritz ExperienceIn the digital marketing landscape, brands constantly seek innovative ways to engage with their customers. One such brand that has embraced…Nov 30, 2023Nov 30, 2023
Peining CheninMarketing in the Age of DigitalUnveiling the Digital Marketing Tapestry: A Comprehensive Guide for BusinessesIn the fast-paced landscape of digital marketing, businesses need more than a presence; they need a strategy that resonates with their…Nov 25, 2023Nov 25, 2023
Peining CheninMarketing in the Age of DigitalUnleashing the Potential of Email Marketing: A Deep Dive into Digital Marketing’s Secret WeaponIn the dynamic realm of digital marketing, where trends come and go, one tool has stood the test of time, proving to be a secret weapon for…Nov 18, 2023Nov 18, 2023
Peining CheninMarketing in the Age of DigitalSeamless Mobility: Exploring Uber’s Integration of Trains and RidesharesUber, the multinational ride-hailing company, recently launched a new campaign titled “Trains, now on Uber”. This campaign caught my eye…Nov 12, 2023Nov 12, 2023
Peining CheninMarketing in the Age of DigitalColorful Candies and Crisis Control: M&M’s Digital Marketing DilemmaIn the ever-evolving landscape of digital marketing, brands often face unexpected challenges that can significantly impact their…Nov 4, 2023Nov 4, 2023
Peining CheninMarketing in the Age of DigitalDecoding the Grand Marnier Experience: Sign-Up to SipI always find my inbox filled with promotional emails when I open my email. Yes, I believe you are the same, subscribing to various brands’…Oct 29, 2023Oct 29, 2023
Peining CheninMarketing in the Age of DigitalRaise a Glass to Serendipity: Grand Marnier ® Launches Grand EncounterThe origin of every great moment can be traced back to an unexpected encounter. In their latest advertising campaign, Cognac and bitter…Oct 21, 2023Oct 21, 2023
Peining CheninMarketing in the Age of DigitalJoining the Conversation: TikTok’s New Features for World Mental Health DayYesterday, the world celebrated World Mental Health Day, and on this significant occasion, TikTok announced a series of new support…Oct 13, 2023Oct 13, 2023
Peining CheninMarketing in the Age of DigitalFrom Pixels to Lipstick: Maybelline’s Journey in the Roblox UniverseAs brands continue to offer experiences in the digital space, the challenge of truly connecting with the younger generation is also…Oct 7, 2023Oct 7, 2023
Peining CheninMarketing in the Age of DigitalCaution! Don’t Get Lost in Whole Foods.I have been living and studying in New York for over half a year now, and it seems that visiting various supermarkets and exploring…Oct 2, 2023Oct 2, 2023
