How to Leverage User-Generated Content in Your Marketing Strategy

These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality.

Having one great piece of content is always going to be better than 10 second-rate pieces that don’t add any value for readers. However, if you can consistently produce great content on a regular basis, that’s enough to dominate the online marketing realm.

Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy, based on research from Altimeter. Creating great content is hard, and many marketers still don’t have sufficient knowledge or adequate resources to produce high-quality content on a regular basis. Some produce generic content, which is akin to replicating a cola brand. You’re not innovating and it’ll never be as good as Coke, in which case no one’s going to buy/drink it.

Let’s face it, most brands don’t have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. So how can they create high quality content at scale?

Well, one great way is to crowdsource. No one knows your readers better than they know themselves, and you simply can’t compete with the collective knowledge of an entire audience.

*Read the full article: https://blog.hubspot.com/marketing/how-to-leverage-user-generated-content