Paola de CordoueinGlobal Luxury ManagementThe digital audience: a very tough guy…While I was sharing my story with as many people as possible, I discovered one thing: either I am a very bad advertiser, either my digital…Sep 24, 2015Sep 24, 2015
Paola de CordoueinGlobal Luxury ManagementI beg your pardon? You don’t believe in Asian luxury?Asia is THE place of luxury. Of course, you don’t believe me. Let me ask you “and why not?!” It all depends on how you define luxury. Let’s…Sep 16, 2015Sep 16, 2015
Paola de CordoueinGlobal Luxury ManagementYou’re going on VACATIONS? What about ASIA?Narrow-minded people in my home country say: ‘the French are among the best at hospitality’. I don’t personally think this is true. In my…Sep 3, 2015Sep 3, 2015
Paola de CordoueinGlobal Luxury ManagementHermès, elected one of the world’s most innovative company… IN DIGITAL!!Hermès has always had this ‘appealing power’ on me. Even though, I’ve almost never entered a Hermes shop, I know the brand’s story and DNA.Aug 26, 2015Aug 26, 2015