PinnedPatrick Durgin-BruceinUltravirgo InsightsBeyond Brand OptimismOptimism and hope-based narratives rule the day in social good branding. But what the world needs now is not more optimism from our brands.Feb 23, 2023Feb 23, 2023
Patrick Durgin-BruceinUltravirgo InsightsBringing Emotion to Social Good BrandingDescriptive brands are static. Emotive brands live and adapt while exuding a core of humanity.Oct 10, 2023Oct 10, 2023
Patrick Durgin-BruceinUltravirgo InsightsStarting StrongWhile a brand launch may feel like the end of the rebranding process, it’s only the beginning of your brand’s life cycle.Jun 8, 2023Jun 8, 2023
Patrick Durgin-BruceinUltravirgo InsightsFrom Awareness to ActionWhile the social good sector has been creating awareness campaigns for every conceivable issue, it’s time to expect more meaningful…Apr 4, 2023Apr 4, 2023
Patrick Durgin-BruceinUltravirgo InsightsCreating Brands with IntentThe visual elements of a brand are what get publicly seen, but it’s the decisions made well before design that will make or break a brand.Feb 22, 2023Feb 22, 2023