Why Your First Hire
Should be UX

“Let’s start off lean, because it doesn’t have to be pretty now.”

Remember, having a UX Designer on the team is never about making your thing subjectively pretty. It’s about making it work for your audience.

Here are the things that your UX hire may investigate at different points in the process.

  1. What problem are you trying to solve and for whom?
  2. Why are you making this? What is the context?
  3. What format will best convey this functionality? What are you building? Mobile app? Kiosk? Wearable? What makes the most sense for your audience?
  4. How do we measure success?
  1. What’s your strategy?
  2. What are your priorities?
  3. How do we break down your big end goal into manageable pieces?
  1. What are your assumptions? Can we launch without X and assess later?
  2. How do we balance user needs with feasibility and scope? Are we building the happy path for users?
  3. How do we validate and test as we go? Continuous feedback is critical here.
  1. What did we learn? How can we improve and adapt?
  2. How do we maintain a feedback loop?
  3. Are we still solving this problem for your audience? Is the product effective?
  • The Customer Service team is conducting User Research.
  • The Project Manager has created the Backlog, and the IA.
  • The Product Owner is doing the Wireframes, Interaction design, and Content.
  • The Front-End Developer is working on Accessibility, Usability, A/B tests.

Sound familiar?

Your UX Designer is also a great strategist.

Smart companies begin with a focus on experience first.
Why not consider hiring UX first?

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Teaching and inspiring others about holistic experience design in digital and beyond

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Janis Yee

Janis Yee

Teaching and inspiring others about holistic experience design in digital and beyond

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