When I tell people not to read the comments it’s not because I’m joking but because I am warning. My warning only comes up on Canadian news sites who have historically had problems with managing their comments. Their only real solution is to, as is the case with the CBC for all stories related to aboriginal issues, to disable comments on certain pages; force users to use Facebook comments (National Post tried this; doesn’t work); or to turn of comments all together (Toronto Star)
In Canada, unlike the US, publishers are held to account legally for the contents of their comments. I wonder how supportive you might be of the same law, with your claim that we should all hold publishers to account.