Deconstructing LaFourchette’s logo
DISCLAIMER: This is not at all an official effort and I am rather just hoping that LaFourchette will not sue me for copyright infringement :)
In a nutshell
- The idea: Take a logo, and use its parts to build other images.
- Rules of engagement: Although the proportions among the elements can be changes, I decided not to alter their form in any way. For each iteration, I thought about a catchphrase explaining the symbol.
- Method: I used Gestalt principles, specially figure-making and closure to build different forms.
The original version
The LaFourchette logo is meant to represent a fork made using negative space using a single color.