UI/UX Articles and Interesting Tidbits of the Week


Here are some interesting finds on UI/UX of the week!

Sales Conversion from Sold Out Pages. Interesting article from the Shopify blog, which details strategies on how to maintain user engagement, in scenarios where there’s no stock available. Highlight of the article includes:

“If your product is out of stock, your product page is an opportunity to turn what could be a bad experience into a great one. You can do that by being really clear with your customers about what the next steps are, and providing one for them, whether it’s signing up for email notifications, recommending other products and explaining why it’s out of stock, or allowing your customers to pre-order the item.”

Defining Key Performance Indicators. Interesting article focused on how to define the KPIs that underline the success definition of a digital application/product. The article focuses specifically on factors such as usability, engagement and conversion. Highlight of the article includes:

“Tracking engagement often aligns with organizational goals around increasing brand awareness, expanding market share or other marketing orientated metrics. However, be careful not to focus on elements such as visits because factors beyond the website can significantly influence these figures.”

Laws of UX. Interesting compilation of UX standards that should always be kept in check when designing a product/application. Highlight:

“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”

UI Trends to Avoid. Insightful article which sheds attention on practices that are adopted on e-commerce platforms, that invariable produce results that are underwhelming. The article focuses on features such as using video versus images on backgrounds on web applications. Highlight:

““No you can’t! An image isn’t anywhere near as powerful or sexy as a video is,” you say? To which I respond, “Sure it is. Actually an image is easily 7.12% sexier than a video!”. Yup, background images can actually convert 7% better than background videos. Maybe it’s not an aesthetic issue for you, and it’s a story issue. If that’s the case, then you should create a product or feature video instead. It’s much more effective to tell your story with a video that a user can actually control and interact with. Plus, a product video won’t kill your page loading time. They’re accessible across all devices. They’re intuitive. Best of all, they can average a 144% lift to your conversions!”