Pedro Porto Alegre – Medium

Pedro Porto Alegre

How Advertising Affects Consumers, Brands, and Business

What we know about marketing communications and what it can and cannot do.

5d ago

How Advertising Affects Consumers, Brands, and Business

5d ago

How Retailers Can Stack The Deck In Their Favour

The 9 Empirical Laws of Shopping

Jun 22

How Retailers Can Stack The Deck In Their Favour

Jun 22

The Power of Culture In Advertising

Every brand’s dream is to make it into the stream of culture. Once a subculture picks up on your brand and connects with it, that’s when…

Dec 10, 2024

The Power of Culture In Advertising

Dec 10, 2024

Problem-Finders Are Just As Valuable As Problem-Solvers

Solving a problem is only half of the equation; finding the right problems to solve is just as important and arguably just as challenging.

Dec 3, 2024

Problem-Finders Are Just As Valuable As Problem-Solvers

Dec 3, 2024

Marketing Commoditized Categories

When there’s nothing else to differentiate a product on, that’s when the practice of branding shows its power.

Nov 25, 2024

Marketing Commoditized Categories

Nov 25, 2024

The Art Of Giving Effective Creative Feedback

Objectively evaluating whether an idea or concept will best deliver on the objectives set out by the brief is key for effective crits. It’s…

Nov 19, 2024

The Art Of Giving Effective Creative Feedback

Nov 19, 2024

How To Write Effective Creative Briefs

The “creative brief” is one of the most important documents created within agencies that, when written effectively, unlocks fields of…

Nov 11, 2024

How To Write Effective Creative Briefs

Nov 11, 2024

How To Make Your Brand Look Like Itself

Advertising’s number #1 job is to let people know it’s you. To do that in a tasteful way, marketers need to be clear about their brand…

Nov 4, 2024

Nov 4, 2024

When Your Brand Needs Some Dusting Off

Re-positioning, re-vitalization, re-branding. These all mean different things, and knowing their differences is the first step in keeping…

Oct 29, 2024

Oct 29, 2024

How To Grow Small Brands

Growing a small brand is tough — fewer customers, higher costs, and weaker pricing power. But with the right strategy, a sustainable path…

Oct 22, 2024

How To Grow Small Brands

Oct 22, 2024

Pedro Porto Alegre

Pedro Porto Alegre

VP of Strategy @ CULT. Not your “growth hacks marketing guru”. Follow for nuanced thoughts on strategy, creativity & advertising.

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