Planning is Guessing
Jason Fried

As a control freak it took me a long time to relax my plans and forecasts to guesses.

Nowadays, if I don’t have tons of historic data, I just sketch things based on good sense and intuition and move on.

Its better to start doing things in a flexible way, measuring them periodically, making sure you can adjust your initial guess as you get more signal from your operation!

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