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Up until now, I’ve mainly been talking about the things that belong to you in an interface. That’s just a small fraction of the words that you’ll come across as a user. What about things like button labels, instructions, settings screens, and so on?
By using “my” in an interface, it implies that the product is an extension of the user. It’s as if the product is labeling things on behalf of the user. “My” feels personal. It feels like you can customize and control it.