Do tech start-up techniques work with a food business?

Recently my mum, my girlfriend and I decided to embark on a mission to bring Brazil’s favourite snack to London.

Clara and I have both worked in advertising and digital agencies for nearly a decade. I’m a front end developer (mostly known for this article) and Clara is a visual designer. My mum Rita works as a nanny.

None of us had any experience starting a food business, but due to the experience of working in the digital world, Clara and I had some idea of how tech start-ups did things.

So we decided to apply the same techniques to our new venture.

I’m very happy to introduce Dona Rita. We’re bringing Brazilian cheese bread to London. Pão de Queijo.

Case Study

I’ve written a case study on how to start a food business from scratch. It contains our whole thought process, our learnings and loads of tips.

Dona Rita Pão de Queijo for breakfast


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