Christmas rush indeed

Kicking off an online children’s bookstore

So we incorporated our company, Peekabook, in mid-November and then immediately after rushed like crazy to organize roadshows for much of December in order to catch the Christmas crowd.

There were many other reasons too, amongst them:

• To raise awareness of our brand and mission. We carry a hand-picked range of books specially selected to help children advance to the next stage of reading.
• To drive traffic to our website.
• To talk to customers and get a feel of what they’re looking for.

Selling books is just one part of it. Each day at a roadshow takes up about 8-10 hours. After that, we continue working behind the scenes to build the website, list our products, source for more books, hire temps, iron out any remaining business decisions, etc.

It was definitely a tough first month, but also enjoyable and very educational. The response we received has given us a lot of hope for 2014 and we’re looking forward to it!