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First: it’s teaching us not to panic. Or at least try not to.

Marketers have the ability to be shoot-from-the-hip campaigners, throwing anything against the wall to see what sticks, even during good times. So when we see the economy start to plummet, businesses shutting down, unemployment rising, marketers may have a tendency to become impulsive.

So what should we be taking into consideration? Before you hit send, schedule or post, consider a few things as you shift your marketing strategies:

It’s ok to do nothing.

Remember that strategy you spent weeks working on at the beginning of the year…


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Peerfit has always been a remote company. It’s one of the hallmarks of our company culture, and we’d argue it’s played a significant role in our growth over the last few years.

Over the last couple of weeks, we’ve watched as friends and family members transition to a remote work life for the first time. Since this isn’t our first rodeo in the remote work world, a few members of our Product team got together to compile their favorite work-from-home do’s and don’ts.

Here’s what they suggest, and what they don’t.

First and foremost, how do you stay connected to…


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In 2018, we refreshed our visual identity so that our product and brand are as inclusive as our mission. We’re here to empower individuals to live healthy and active lifestyles, and it was crucial that our design was reflective of that. So, we rolled up our sleeves and opened our design toolbox. 🧰


The start of a new year, let alone a new decade, naturally inspires a desire for fresh starts. We seek new opportunities and make new goals, drafting New Year’s resolutions and maybe a vision board or two.

For some, this may also include pursuing new challenges. For two of our team members, 2020’s biggest challenge has actually already been seven months in the making.

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Ben Odom, Director of Technology Operations, and Mat Steinlin, Director of Security

This December, Peerfit’s Director of Technology Operations, Ben Odom, and Director of Security, Mat Steinlin, will begin their 3,000-mile row (yes, “row” as in rowboat) from the Canary Islands to Antigua for the 2020 Talisker Whisky…


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As a fully remote team, we’re frequently asked how we make it all “work”. From maintaining an award-winning culture to making sure all needs of the business are met, our determination, and success, are ultimately guided by one simple principle: always be better than your best.

For our employees, this means professional development is at the core of what it means to be a Peerfitter. For our Design team in particular, it means balancing behind-the-scenes roles with very public work, from the Peerfit mobile and web application’s UX/UI to the company-wide branding, and everything in between.

Last month, our Design…


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If you’ve ever had the pleasure of meeting a member of our team, then you know we’re huge proponents of Big Hairy Audacious Goals. And while we’re naturally a very ambitious bunch (with a totally healthy sense of competition), there’s a reason we’re dedicated followers of said big hairy goals.

As a company, we’ve grown very quickly in a short period of time. From expanding into the Medicare Advantage market to more than tripling our team in less than three years, this, naturally, has required our employees to stay agile, flexible, and hungry. …


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When it comes to corporate culture, a lot of companies talk the talk. As our HR Director Christy puts it, it’s easy enough to have core values written down, it’s quite another to actually live and breathe them.

That’s why we’ve made sure we walk the walk when it comes to redefining wellness from day one, and that starts with our own employees. At our core, we’re champions for health and wellness, and just like our users, Peerfit employees are provided credits monthly to use at the fitness studios and facilities of their choice. …


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Peerfit team, Summer All-Hands 2019

This month marks an important milestone for our team: we onboarded the newest fourteen members of our Client Services team, turning our five-person powerhouse into a bonafide customer support army and making our Peerfit family 128 people strong. We’ve officially been certified as a “Great Place to Work”, and today just so happens to be Certification Nation Day — when “Great Place to Work-Certified™ companies across the country celebrate their Certification status — and more importantly — the people who make that possible. Needless to say, we’re celebrating accordingly.


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Last Fall, we announced that Peerfit had implemented a Corporate Social Responsibility committee. This initiative was, and continues to be, entirely employee-driven, and while all members of our Leadership team have been fully supportive of the program, one particular member has been involved from day one: Tina Dumar, our Chief Finance Officer.

Back before the CSR Committee had a name, it was Jordan Barrish, our Communications Strategist, Breanne Celiberti, Wellness Solutions Consultant, Steven Vazquez, Enterprise Health Consultant, and myself — just four employees looking to make a difference in our communities. …


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If you’re like many in a business role, you’ve probably needed data at some point. Depending on your organization, you might’ve had to submit a request or run a report to get that data. If you had more questions about the data and how it relates to other Key Performance Indicators (KPIs), you probably needed to request that, too. At some point, you also may have wondered where this data comes from and how that report looks so nice.

Contrary to the stereotype, data doesn’t actually come from a room full of people ticking away at keyboards. It’s not weird…

Peerfit

Connecting companies, their employees, and local studios through personalized fitness experiences.

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