How to Succeed With Freelancing? Hint: Do little things
Small is underestimated.
Our society looks up to the “big”. Bigger is usually better. Big is flashy, gets us attention, and big is preferred.
Anything big starts with small though.
So, it goes like this in reality:
Small gives way to big.
Simplicity is hard to achieve.
The power of compounding helps your saving corpus grow huge despite small sums of money invested periodically.
In freelancing too, you can achieve humongous gains by doing those hundred little things you never thought were “that” important.
Here are some of those small things that give you huge gains and the path to succeed with freelancing:
The Speed of hitting “reply”
How long do you take to reply to your clients? Is it something like 24 hours?
Did you know that the chances of a client hiring you shoot absurdly northwards when you respond quickly?
Let’s take customer service as benchmark: According to Jennifer Beese of SproutSocial.com, a 2012 study points out that over 32% of customers expect a response within 30 minutes.
Customer service comes in “after” products or services are sold. Can you imagine how quick you’d have to be to respond “before” products or services are sold? Being Yourself
Too many freelancers do the mistake of being too clammed up, “professional”, and almost stuck up.
Clients aren’t just looking for help with their projects; they are also looking for some real people. They need humans to work with them; not machines.
Stop being a bore. Be who you are, complete with the smileys, occasional jokes, and dare to even poke your clients.
Life is fun that way.
Respect. Respect some more
Freelancers want to be respected for their work.
You, we are sure of this, obviously want to provide value through your work. You clients get it. They ask for it. They pay you for it.
But often, this respect is lost somewhere. Clients tend to disrespect your time, for instance, and you’d revert back with a couple of emails trying to train clients on how this shouldn’t happen or that.
You’d do well to respect yourself first. What does that mean for freelancing, you ask?
- Don’t let “scope creep” happen.
- Don’t ever do anything for free.
- Stop being the “vendor”. Be a consultant.
- Try to become a partner instead of being a freelancer.
Walk Those Extra 10 Miles
Walking the extra mile is out. It’s now time to walk at least 10 miles more for your clients. If you do web design, give your clients a heads-up on how to use their website for better conversions. If you are a PPC marketer, give your clients a couple of free landing pages.
You get the drift, don’t you?
What are some of those little things you do to make freelancing work for you?
Originally published at peerhustle.com on August 6, 2015.