Article 13, or Article 17 as it’s now formally known, is very likely to have the single, greatest impact on the internet than any other law we’ve seen passed to date.

On the surface it seems relatively simple: the responsibility for checking copyrighted content now lies with the social platforms (Facebook/YouTube/Instagram etc) instead of the individual uploading the content. The platforms will now also be the ones held liable in the case of a law suit. This seems to make sense, right? For years the major tech players have been building vast business models off the back of stolen content…

Powering organisations to execute influencer marketing in a way that’s effing effective, seriously safe and predictably profitable. Return on Influence.

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