Peg.coArticle 13: See ya, internet 👋Article 13, or Article 17 as it’s now formally known, is very likely to have the single, greatest impact on the internet than any other…May 9, 2019May 9, 2019
Peg.coCan we stop the “nano influencer” debate, please?The micro influencer debate was bad enough, but now the “nano influencer” hype is getting silly. Let me share a case study…Dec 4, 20181Dec 4, 20181
Peg.coWhy your influencer campaign doesn’t deliver ROI“Why isn’t my influencer marketing campaign delivering an ROI?” is one of the most common questions I’m asked.Nov 22, 2018Nov 22, 2018
Peg.coYouTube is the BEST channel for Influencer Marketing and human psychology proves itEveryone has missed the point when it comes to influencer marketing. The world is caught up with fake followers, engagement rates and…Oct 17, 2018Oct 17, 2018
Peg.coWhy and how you should measure influencer marketing based on performanceInfluence, nounOct 15, 2018Oct 15, 2018
Peg.coHow mobile gaming companies can leverage gaming creatorsUnlike many genres of creators, those who produce gaming content know exactly who they are and what their audience love. That is one of the…Jul 24, 2018Jul 24, 2018
Peg.coSorry Keith, but fake followers are NOT a major issue for influencer marketingCannes Lions is not only a great platform for celebrating advertising’s greatest work, but also a chance for the big names to lay down…Jul 19, 20181Jul 19, 20181
Peg.coWhat influencer marketing can learn from the mobile gaming industryIt’s every marketer’s dream to have a way of efficiently and consistently delivering campaigns that are guaranteed to generate a positive…Jul 16, 2018Jul 16, 2018
Peg.coInfluence, scale & track-ability.Unlike other industries, when it comes to gaming on platforms such as YouTube and Twitch, these creators have a truly engaged audience…Jul 6, 2018Jul 6, 2018
Peg.coIntroducing Peg Gaming.At the beginning of 2018, Peg set out to find where and how influencers can be most effective. We explored results from multiple campaigns…Jun 13, 2018Jun 13, 2018