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Peg.co

Peg.co

Article 13: See ya, internet 👋

Article 13, or Article 17 as it’s now formally known, is very likely to have the single, greatest impact on the internet than any other…

May 9, 2019

Article 13: See ya, internet 👋

May 9, 2019

Peg.co

Can we stop the “nano influencer” debate, please?

The micro influencer debate was bad enough, but now the “nano influencer” hype is getting silly. Let me share a case study…

Dec 4, 2018

Can we stop the “nano influencer” debate, please?

Dec 4, 2018

Peg.co

Why your influencer campaign doesn’t deliver ROI

“Why isn’t my influencer marketing campaign delivering an ROI?” is one of the most common questions I’m asked.

Nov 22, 2018

Why your influencer campaign doesn’t deliver ROI

Nov 22, 2018

Peg.co

YouTube is the BEST channel for Influencer Marketing and human psychology proves it

Everyone has missed the point when it comes to influencer marketing. The world is caught up with fake followers, engagement rates and…

Oct 17, 2018

YouTube is the BEST channel for Influencer Marketing and human psychology proves it

Oct 17, 2018

Peg.co

Why and how you should measure influencer marketing based on performance

Influence, noun

Oct 15, 2018

Why and how you should measure influencer marketing based on performance

Oct 15, 2018

Peg.co

How mobile gaming companies can leverage gaming creators

Unlike many genres of creators, those who produce gaming content know exactly who they are and what their audience love. That is one of the…

Jul 24, 2018

How mobile gaming companies can leverage gaming creators

Jul 24, 2018

Peg.co

Sorry Keith, but fake followers are NOT a major issue for influencer marketing

Cannes Lions is not only a great platform for celebrating advertising’s greatest work, but also a chance for the big names to lay down…

Jul 19, 2018

Sorry Keith, but fake followers are NOT a major issue for influencer marketing

Jul 19, 2018

Peg.co

What influencer marketing can learn from the mobile gaming industry

It’s every marketer’s dream to have a way of efficiently and consistently delivering campaigns that are guaranteed to generate a positive…

Jul 16, 2018

What influencer marketing can learn from the mobile gaming industry

Jul 16, 2018

Peg.co

Influence, scale & track-ability.

Unlike other industries, when it comes to gaming on platforms such as YouTube and Twitch, these creators have a truly engaged audience…

Jul 6, 2018

Influence, scale & track-ability.

Jul 6, 2018

Peg.co

Introducing Peg Gaming.

At the beginning of 2018, Peg set out to find where and how influencers can be most effective. We explored results from multiple campaigns…

Jun 13, 2018

Introducing Peg Gaming.

Jun 13, 2018

Peg.co

Peg.co

Powering organisations to execute influencer marketing in a way that’s effing effective, seriously safe and predictably profitable. Return on Influence.

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