To keep the pace of change marketers will need to deliver more fluid customer journeys and more insightful campaigns.

In the era of Covid-19 brands are expected to lead through their actions and show empathy through their words. It’s a massive shift as marketers step up efforts to drive customer connection and, at the same time, sustainable and positive impact for their brand.

Both outcomes are built on a deep understanding of customers and the capabilities to adapt marketing and messaging, delivering more fluid customer journeys and more insightful campaigns. It’s the solution marketers must execute and the challenge they must accept. To complicate matters, it comes at a time when everything we thought we knew about our customers…

peggy anne salz

Nine-time Author; Top 30 Mobile Marketing Influencer; Content Marketing Strategist & Chief Analyst of @MobileGroove, a top 50 influential technology site.

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