peggy anne salz – Medium

peggy anne salz

1.99K Followers

peggy anne salz

AI Powers Marketing And More: Meet The Gaming Publishers And Pioneers

If you watch trends, then you are laser-focused on mobile gaming. The app vertical is a petri dish of unbridled experimentation spearheaded…

Feb 5

AI Powers Marketing And More: Meet The Gaming Publishers And Pioneers

Feb 5

peggy anne salz

The Great Debate: Where is the mobile GROWTH in 2024?

Where is the growth for app publishers? It’s a fundamental question and the hardest to answer. How exciting to get straight answers from my…

Jan 18

The Great Debate: Where is the mobile GROWTH in 2024?

Jan 18

peggy anne salz

Unveiling The Second Wave Of AI Transforming Surveys, Segmentation & Super-Cool Creatives

The advance of AI accelerates the pace at which companies can arrive at the Nirvana of one-to-one marketing. But the sharp focus on how AI…

Jan 8

Unveiling The Second Wave Of AI Transforming Surveys, Segmentation & Super-Cool Creatives

Jan 8

peggy anne salz

Kicking AaaS And Other Winning Approaches That Drive Marketing Success Through Individualization

My work producing and hosting weekly podcasts, frequent webinars and masterclasses feels a little like speed dating. Every interview and…

Sep 28, 2023

Kicking AaaS And Other Winning Approaches That Drive Marketing Success Through Individualization

Sep 28, 2023

peggy anne salz

Letting The Customer Lead May Be All The Marketing You Need (PLUS My Pick Of #Gamescom2023 Parties)

Wow! — it was nearly 20 years ago that I had the great fortune to chat with Eric von Hippel, a professor at the MIT Sloan School of…

Aug 18, 2023

Letting The Customer Lead May Be All The Marketing You Need (PLUS My Pick Of #Gamescom2023 Parties)

Aug 18, 2023

peggy anne salz

Attention-Grabbing Metrics And Exposing The Digital Marketing Efficiency Myth

Sometimes good is good enough. But in today’s broken measurement landscape, where advertiser patience and budgets are stretched, it’s time…

Aug 8, 2023

Attention-Grabbing Metrics And Exposing The Digital Marketing Efficiency Myth

Aug 8, 2023

peggy anne salz

Brand Is Back: How App Marketers Can Stay Relevant — And Profitable — In A Post-Privacy World

Success in a post-privacy world is highly unpredictable. To make matters worse, the headwinds facing the global App Economy have reached…

Jun 7, 2023

Jun 7, 2023

peggy anne salz

People Are Getting Sick Of Subscriptions — These Expert Marketers Have The Cure

People are sick and tired of all their subscriptions. It’s a shocker headline in WSJ.com that — together with data that shows…

May 2, 2023

People Are Getting Sick Of Subscriptions — These Expert Marketers Have The Cure

May 2, 2023

peggy anne salz

GDC: AI, Storytelling, Surface Economy — And Getting Into The Groove At The Five O’Clock Club

You never forget your first time — and that goes double for me when I look back at my first Game Developers Conference GDC. And what a…

Mar 31, 2023

GDC: AI, Storytelling, Surface Economy — And Getting Into The Groove At The Five O’Clock Club

Mar 31, 2023

peggy anne salz

Remix Is The New Engagement Metric — How Brands Can Get the Party Started

Don’t you love synchronicity? Those moments when everything is aligned, and a chance meeting or conversation can spark fire? That happened…

Mar 16, 2023

Remix Is The New Engagement Metric — How Brands Can Get the Party Started

Mar 16, 2023

peggy anne salz

peggy anne salz

1.99K Followers

Nine-time Author; Top 30 Mobile Marketing Influencer; Content Marketing Strategist & Chief Analyst of @MobileGroove, a top 50 influential technology site.

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