peggy anne salzAI Powers Marketing And More: Meet The Gaming Publishers And PioneersIf you watch trends, then you are laser-focused on mobile gaming. The app vertical is a petri dish of unbridled experimentation spearheaded…Feb 5Feb 5
peggy anne salzThe Great Debate: Where is the mobile GROWTH in 2024?Where is the growth for app publishers? It’s a fundamental question and the hardest to answer. How exciting to get straight answers from my…Jan 18Jan 18
peggy anne salzUnveiling The Second Wave Of AI Transforming Surveys, Segmentation & Super-Cool CreativesThe advance of AI accelerates the pace at which companies can arrive at the Nirvana of one-to-one marketing. But the sharp focus on how AI…Jan 8Jan 8
peggy anne salzKicking AaaS And Other Winning Approaches That Drive Marketing Success Through IndividualizationMy work producing and hosting weekly podcasts, frequent webinars and masterclasses feels a little like speed dating. Every interview and…Sep 28, 2023Sep 28, 2023
peggy anne salzLetting The Customer Lead May Be All The Marketing You Need (PLUS My Pick Of #Gamescom2023 Parties)Wow! — it was nearly 20 years ago that I had the great fortune to chat with Eric von Hippel, a professor at the MIT Sloan School of…Aug 18, 2023Aug 18, 2023
peggy anne salzAttention-Grabbing Metrics And Exposing The Digital Marketing Efficiency MythSometimes good is good enough. But in today’s broken measurement landscape, where advertiser patience and budgets are stretched, it’s time…Aug 8, 2023Aug 8, 2023
peggy anne salzBrand Is Back: How App Marketers Can Stay Relevant — And Profitable — In A Post-Privacy WorldSuccess in a post-privacy world is highly unpredictable. To make matters worse, the headwinds facing the global App Economy have reached…Jun 7, 2023Jun 7, 2023
peggy anne salzPeople Are Getting Sick Of Subscriptions — These Expert Marketers Have The CurePeople are sick and tired of all their subscriptions. It’s a shocker headline in WSJ.com that — together with data that shows…May 2, 2023May 2, 2023
peggy anne salzGDC: AI, Storytelling, Surface Economy — And Getting Into The Groove At The Five O’Clock ClubYou never forget your first time — and that goes double for me when I look back at my first Game Developers Conference GDC. And what a…Mar 31, 2023Mar 31, 2023
peggy anne salzRemix Is The New Engagement Metric — How Brands Can Get the Party StartedDon’t you love synchronicity? Those moments when everything is aligned, and a chance meeting or conversation can spark fire? That happened…Mar 16, 2023Mar 16, 2023