Data Analysis with Python for SEO

Pelin Okutan
3 min readMar 8, 2023

Data analysis is a critical part of any SEO campaign, and Python is an excellent tool for data analysis. With libraries like Pandas and NumPy, Python makes it easy to analyze large datasets and extract valuable insights. In this blog post, we’ll explore some of the key features of these libraries, and provide examples of how they can be used for SEO tasks like keyword research and competitive analysis.

This story was written with the assistance of an AI writing program.

Pandas for SEO Data Analysis

Pandas is a powerful Python library for data analysis that is widely used in the SEO industry. It provides a range of data structures and tools that allow SEO professionals to manipulate and analyze large datasets quickly and efficiently.

Here are some examples of how Pandas can be used for SEO data analysis:

  1. Keyword Research: Pandas can be used to analyze search volume data for keywords and identify opportunities for optimization. By combining keyword data with other SEO metrics, like competition and click-through rate, SEO professionals can identify the most valuable keywords for their campaigns.
  2. Competitive Analysis: Pandas can be used to analyze website performance data for competitors and identify areas where they are outperforming or underperforming. By identifying gaps in competitor strategies, SEO professionals can develop more effective campaigns.
  3. Content Optimization: Pandas can be used to analyze…

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Pelin Okutan

PhD Candidate & Researcher & Data Scientist & Engineer & Risk Analyst & Language Enthusiast | https://www.linkedin.com/in/pelinokutan/