Há alguns anos eu tive um insight no meio de uma conversa e me dei conta que andava trabalhando de graça ao redor do mundo: eu era embaixador do Brasil. Calma. Não tem nenhum truque, nenhum jeitinho.

De acordo com a Convenção de Viena sobre Relações Diplomáticas, as principais funções de uma embaixada incluem:

  • Representar o seu país em território estrangeiro
  • Repassar informações ao seu país de origem a respeito do país em que está localizada

Desde 2011, eu tive o privilégio de morar em três países além do Brasil, incluindo Argentina, Holanda e Irlanda. …


An unusual game entirely made by hidden clues. From a homepage without links, using some of your technical SEO skills, discover the next pages, until reaching the end to earn a place in the hall of fame. If you’re an SEO nerd like yours truly, you’ll love it!

A little confusing at the start, the SEO games can be a fun way to test your knowledge and maybe learn more, but also a very easy place to get stressed after spending a lot of time stuck into a page with no apparent solution.

Who created those games and what can…


Waiting is a hassle. Whether its waiting in traffic, queuing, waiting for a friend to show up, or waiting for someone else to complete their task so you can then complete yours. None of these things are enjoyable.

The same is true of waiting in the digital world. Have you ever quit while waiting a page to load because it was taking too long? We all do it. The chances are that your customers have too if they have had to wait too long looking for a page to load on their phones. …


I know the title of this blog post is very catchy, but let me warn you now right now: there is no magic formula. The recipe is hard work, networking and, of course, some luck.

It’s no secret that searching for a job takes a lot of time and energy. Since I moved to Dublin in 2016, for around 5 months, I went through many interviews and had a few offers, even though none of them was the dream job I was trying to score.

In July 2016, I attended my first Learn Inbound. At that point, I was living…


I know the title of this blog post is very catchy, but let me warn you now right now: there is no magic formula. The recipe is hard work, networking and, of course, some luck.

It’s no secret that searching for a job takes a lot of time and energy. Since I moved to Dublin in 2016, for around 5 months, I went through many interviews and had a few offers, even though none of them was the dream job I was trying to score.

In July 2016, I attended my first Learn Inbound. At that point, I was living…


For years I wondered how would be to work for an agency. Until I moved to Dublin, all my SEO life had been in-house — first in a huge travel e-commerce in Latin America and then in an international gaming company in Amsterdam. These are just my first impressions, but agency life has been intense and exciting. To be honest, quite the way I pictured. If you’re interested in moving from one side to another, hopefully, this post will help you build your list of pros and cons and give a little light before making a decision.

Are you ready to move to an agency? Photo by Jack Moreh

Why changing?

You can have…


The biggest SEO conference in the UK, BrightonSEO, hosted it’s 14th event in April, delivering the most up to date information on what’s new for SEO in 2017.

Over the last few years, Google has shifted more and more towards mobile and several significant changes are expected this year. Including the increase of Accelerated Mobile Pages (AMP) and the mobile-first index. Other relevant topics for marketing managers, such as local SEO and manual penalties were also discussed.

Here’s what you should look for in SEO in the upcoming months:

1. Getting local SEO right

If you have a local business or multiple retail outlets, then…


You can call it content marketing — But in many cases, we use this buzz term just to refer to link building. No need to babble much about how more competitive this niche has become, with a bigger competition and sometimes with suspicious eyes from publishers when you ask for a link.

To help you get inspired for your next campaign, here are three visual creative campaigns with unique content developed by agencies around the world.

Imagining the future

What I most like about Neoman, a visual content marketing agency from Manchester, is how they find their way around soft-interests of a business…


Why: Bluesmart is a hand luggage with some great features like power bank (one inside, one outside), built-in-scale and GPS. It has as well an easy pocket for notebooks. It has been awesome travelling with this.


Why: website is very polluted, even though it’s a so-called “Customer Experience” event. This is 2017.

Gustavo Pelogia

Gustavo Pelogia is a Brazilian-Italian SEO, who worked as a journalist in Brazil until stumbling into digital marketing almost accidentally.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store