AI vs Homo Sapien
A study into artificial intelligence versus human intelligence in the context of exertion as the challenge, specifically for users of apps and their viability within macro economic factors .
Artificial intelligence which is admittedly a science fiction concept is severely challenging the idea of human exertion and the human ‘will-to’, in order to make life easier for us. It has to, if any AI has to cross over from being a concept in a lab to a product in the consumables matrix. But this notion, albeit benevolent, has many considerations to settle before marketability and profitability can become realities, consider here an app.
Here, we take the example of an app like WhatsApp. It is on everyone phone if he/she is a smart phone user, and there are nearly no competitors in its game.
Marketability of an app
This is the ability of an app to integrate itself into a consumer’s purchase cycle. Now in FMCG, a product , a juice, can easily integrate itself into the purchase cycle by being present whenever and wherever a consumer is thirsty. It is a beverage which fills the need gap for thirst.
In a slightly more horizontal view, a service like a mechanic shop not only serves the need gap for fixing a tyre or the glove box, but also occupies a space of comfort in the consumer’s mind, for being a service he can use at the ready.
Similarly, in the app space which is horizontal, there are vertical products and services. In the same way that advertising happens for a beverage or a shop, communication for a horizontal product like an app can also be spread.
Profitability of an app
Here, we come into a very interesting play between market forces and advertising steering the product into profitability which is indicated by an increased number of downloads, which in turn increases the app’s market and profit share within this horizontal space of apps.
(Whatsapp is the market leader in messaging services as a statistic indicates above)
These are factors which influence the purchase process, like a consumer’s budgetary considerations including groceries, entertainment, rent and bills which are on their top of mind, while apps tend to take the second phase of consideration in their monthly spends.
Now, in the case of some so-called apps, the seemingly simpler auto intelligence of an app when called into question in opposition to human exertion seems less likely to win either profitability for the business or provide ease of use and quality of life for a user.
Unless, we re-look at the success of Whatsapp with a new lens, we will not be able to really advance in any meaningful way when it comes to apps in general.
What is it about WhatsApp, which is admittedly free (excluding data usage charges), easy and fun to use, that made it so profitable while also delivering on the promise that it is simple to use? Being an app, coming from the world of technological innovation, it delivers on the expectation of the informed consumer making an informed choice to communicate better. It is certainly, definitely, an easier way to communicate. (See above)
Better is easier, clearly, in the technological innovation space.
What is the next leap?
Should apps be into bridging artificial-human intelligence rather than dividing us as artificial versus human intelligence?
App developers, advertising for apps and studying market forces that impact technology, please do share your thoughts, towards the conclusion that AI is actually about making life easier and not on the contrary.