How we designed Foursquare Swarm 5.0
Greg Dougherty

Nicely done! I’ve always used Swarm (and Foursquare, prior to Swarm) solely for lifelogging, but I could never tell if that was the app’s primary intended use or if it was meant to be something else, like a social experience/competition or recommendation/review service. This redesign really makes sense for lifelogging. I finally feel like the way I’m using Swarm is aligned with Swarm’s intended use. Making a user feel like your product was built for their exact needs isn’t easy to accomplish, especially when the product has many potential uses, like Swarm, so bravo!