The 4 Types of Stories
Part 1: The Value Story
After reading Kindra Hall’s illuminating Stories That Stick : How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business, I knew a simple review would not work. There is just too much information in this book that I want to share (without giving away all of Hall’s best stuff, of course).
Note: this post contains affiliate marketing links. But I also just really liked this book.
In Stories That Stick, Hall defines four types of essential stories businesses can use to “differentiate, captivate, and elevate.” I am going to break my review into four separate parts, to be separately published, so we can discuss each of the four story types in full detail.
This is Part 1 of my review. Even if you don’t have your own business, Stories That Stick can broaden your perspective of the value of storytelling. And if you’re a writer, you really want to hear about these four types of stories. This is a whole new way to think about narrative that you won’t find in your usual books about writing.
First, to summarize Stories That Stick: “With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific…
