3 Simple Tips for Building a Successful Social Media Marketing Foundation

Everyone has to start somewhere. If you’re brand new to the world of social media marketing, these three simple tips can help you build a solid foundation to support future efforts.

Chelsea Falin
3 min readMay 27, 2020
Photo by Merakist on Unsplash

Social media can be a valuable marketing channel for businesses of any size, if done correctly. It can place your brand in front of a larger audience, engage customers, and increase your company’s return on investment (ROI).

But what is the correct way to market your brand on social media?

It isn’t enough to publish a few posts and hope you get likes, comments, or shares. To fully harness the power of social media, marketing needs to be done in an engaging way that will help build momentum for your brand.

To get started, begin utilizing the three tips listed below. While these don’t encompass everything you should be doing on social media, they represent a solid foundation on which to begin building your presence.

1. Build Your Following

If you want your posts to do any good, they need to be seen. For them to be seen, you must have a following on your social media. This will…

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