The Essential A to Z Guide to Content Marketing
Content marketing is an invaluable tool in the digital world. Learn everything you need to know on the topic, from A to Z.
Content is an invaluable asset to your company’s overall marketing campaign. In the digital era, it’s important to create and maintain a solid online presence. One of the best ways to do this? Yes, you guessed it — content marketing.
What Is Content Marketing, Really?
While most people think of blogs and articles when they think of content marketing, that’s only a small piece of it. Written content can help your company’s SEO efforts, set you up as an expert in your industry, and offer your customers invaluable information. But this is only one method of communication.
Other forms of content, which have been steadily increasing in popularity, are visual and oral. Visual content might take the form of videos, memes, or info-graphics. Oral content typically refers to podcasts, but it could be downloadable lectures or stories your company develops.
Many people think content marketing is as easy as creating what they like and putting it out for the world to see, but it’s definitely much more complex.
